So bottom line: Understand what the user is searching for and keep the titles & descriptions contextually relevant. How to optimize page titles and descriptions? This makes sense, as otherwise SEO’s would be stuffing in keyword dictionary definitions! More on keyword stuffing and what to avoid below) (To note, search engines will still pay attention to words that appear in titles after truncation - but the longer the title, the less important each subsequent word will be. Anything after this length, typically tends to get truncated in the search results. For meta descriptions, it should be about 160 characters. In general, aim to keep your titles around 60 characters. How long should titles and meta descriptions be? However, there seems to be a lot of evidence to suggest that a strong CTR can directly improve rankings.Įither way, a higher CTR is only good for your site. However, the typical question is if CTR is a ranking factor in of itself? This is a debate among SEO’s. If you’re getting more clicks, that means more traffic and a greater chance of leads and revenue. Is CTR important for Google search results?Ībsolutely yes. So while they aren't technically a ranking factor - it’s absolutely still worth filling out. We say not ‘directly’, as a well-written meta description can increase CTR (click through rate) and thus improve overall SEO performance. Meta descriptions, on the other hand, are not a direct ranking factor. So yes, page titles are a ranking factor. What you choose to put in here, is giving search engines a massive hint as to what the page is about.įor this reason, keyword research and choosing a relevant keyword that still reads well is vital in page titles. Your title tags are one of the most important on-page SEO ranking factors that you have direct control over. Or specifically, Page titles are a ranking factor whereas meta descriptions technically are not. Are page titles and meta descriptions a ranking factor? Google (and other search engines) pay attention. Good titles & meta descriptions increase the chances of traffic. But at a basic level - if the title and meta descriptions are written well and are contextually relevant to the search term - then the likelihood of someone clicking on your page is much higher. It’s been a little technical up to this point. Why do titles and Meta descriptions actually matter? Furthermore, when you bookmark a page, this is the title that you will automatically see.Īgain like the title tags - you do not see meta descriptions directly on the page. You can see the specified title below in search results & in the tab title of the browser (although it is truncated). So let’s take an example for our page on SEO Bookmarklets. The visible title that you see on a page is typically a H1 tag. It is important to note, that once on a page, the ‘page title’ is invisible to users. You will see this tag in search results for a page and in the tab of a page. So let’s say your page title is ‘What is SEO’ - it would be written in HTML as: Page titles are specified tags in a webpage's HTML. Now let’s get into the specifics of exactly what they are. If you’re reading this now - you’re probably well used to reading these titles and descriptions in Google. You quickly want to see the title and description of a book, to see if it’s relevant and interesting to you. Imagine the google search results are like a bookshelf in a library. If a title and meta description are not filled out (or poorly written), the page is at a greater risk of not being clicked. They quickly give searchers context on a page and if it’s relevant to their search. They're important as when you search a keyword in Google - these are the tags that you see in the form of a title with a description underneath. These tags describe what a page is about. Page titles & meta descriptions are small pieces of HTML code found on a webpage. What are page titles and meta descriptions? But first, let’s understand what they are and why they are critical to your SEO success. If you want to know how to write optimal page titles and meta descriptions, go straight to our section on optimisation. This means sub-par titles and meta descriptions that get neither decent CTR, nor help rank the page higher. The problem for most SEOs and writers is not knowing how to combine the power of copywriting with SEO best practices.
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